Launch of Search Engine Optimisation Consultancy in Norwich, UK
(PRWEB) November 13, 2006 -- Mr. Phelps, 32, from Norwich, Norfolk has launched a Search Engine Optimisation Consultancy based in his home town of Norwich and specialising in working with small to medium sized businesses.
Kes first discovered his thirst for SEO when he began work at mProvision in 2002, a mobile phone content aggregation and distribution company based in Lowestoft, Suffolk. MProvision's founder and director, Fox Tucker's background was in affiliate marketing and was an expert in online marketing and search engine optimisation. MProvision had no offline marketing strategy. The companies success was based on it's listings in the organic search results of the major search engines, Google, Yahoo and MSN.
Originally employed as a web developer Kes soon found himself becoming involved with the SEO aspect of the business. He had no prior knowledge of search engine optimisation, only that it existed and that it was important to rank high. How important and the intricacies, however, eluded him.
Another element to the business was taking on resellers to resell the companies mobile content, using database template driven sites that Kes had built as part of his web development duties. He signed up to become a reseller himself and began his quest for knowledge on SEO. This was a positive relationship with the business as not only could he use his knowledge gained at work to optimise his ring tone sites, but he also brought what he learnt outside of work back into the workplace.
This arrangement of taking out and putting back in soon spiraled into a substantial understanding of on-page and off-page SEO techniques and strategies. Kes found himself in the SEO forums chasing stories on updates to the search engine algorithms and asking questions about this vast, ever changing subject.
Within eight months Kes had achieved first page listings for genre, artist and song title related searches and began to enjoy a modest but welcome second income. His on page techniques were, and still are, based on the model used for creating a scientific document. He had detected a pattern in scientific documents, programs and technical texts. He also saw the same pattern in the way Google and Yahoo organised their directories. They all had a logical structure with sub sections and sub-sub sections and he arranged his directories, sub directories, headings and content in the same fashion.
If it was good enough for Google it was good enough for him. He also knew from his programming days that the search engine algorithm would also work in such an ordered way and that it would probably based around this same logical structure. In essence he was attempting to talk to the search engines in their own language as this would surely be the most efficient way to communicate and therefore improve rankings.
Whether this was a load of 'pie in the sky' or not is yet to be proved but, regardless, the way a site is structured is very important for SEO and he got the results he was after. It also made his sites very usable.
He still applies the same thought process to the way he organises the content of a site and is constantly on the hunt for information on changes in the algorithms that might require changes to the code. His main focus now is on link-building.
With the competition becoming increasingly fierce the need for inbound, relevant, one way and trusted links has never been greater. And, as all good things worth having, it takes effort to get them.
Kes Phelps offers on page and off page optimisation for the search engines. He also provides a link building service that actually delivers inbound, relevant, one way and trusted links. He's based in Norwich and specialises in working with small to mediums sized businesses.
Chris Phillips recommends you visit http://www.kesphelps.co.uk for information on his search engine optimisation services.
###
This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
|
|
 |
|
Golf GPS Products
CHAT
MORE ARTICLES:
Search Engine Exalead Joins ACAP Pilot Project
Effort on track for November presentation of working proposal in New York.
About Keywords And Search Engine Optimization
If you have a website on the Internet today, then you are in competition with millions of others for traffic
Traffic is exposure
Texas SEO, Small Steps in Web Page Optimization For Good Search Engine Ranking Results
So your website has a page that is doing well, but not sitting at the number one spot Maybe you?re sitting on page two for a term that you?re working on
Web Page Design for Search Engine Optimization
Most people agree that content is the most important factor that the search engines consider when they rank a page but many do not know that the web page design is also of paramount importance when it comes to search engine optimization.
How to Get High Rankings in the Search Engines
Ranking high in the search engines is the most sought out goal of everyone that begins a website To rank high and have traffic coming to your site for particular niched keywords is the goal and the desired effect of all sites no matter the topic
Why You Should NOT Submit Your Site On Search Engines
Before to answer to this question we have to know what is the difference between a search engine and directory. Here is a brief explanation.
Reprise Media Selected as One of The Most Dependable? Search Engine Marketing Firms of the United States
Reprise Media has been selected by Goldline Research as one of The Most Dependable? Search Engine Marketing Firms of the United States for 2008. The list will appear in the August issue of Inc. Magazine.
Search Engine Optimisation ? A Checklist For Success!
By following this checklist you can make sure your business gets the online exposure it deserves
1
Some Financial Pros And Cons Of Practicing Search Engine Optimisation Specifically For And In The Uk.
Economic pragmatism would be the main reason. If I have a dispute with a client having an office in the UK - not that t his ever happens, of course! - I can go to court in the UK and in the first instance get my case heard locally and in the second instance have the further option of sending the bailiffs round when the defaulter simply ignores any court judgment against them.
Trade Show Faq: Running An Effective Trade Show Booth
* What are some basic do's and don'ts of manning a trade show booth?
Pro Step Marketing Teams With Salt Lake City Area REALTOR® to Develop New, Search Engine-Friendly Website
Pro Step Marketing, a real estate-focused marketing strategy, design and implementation firm, has partnered with Judy Allen - who specializes in Bountiful, Layton and Salt Lake City, Utah area real estate - to implement a new marketing strategy that included developing a new lead-generating website and search engine optimization.
Medium Blue Search Engine Marketing Named Best Organic SEO Firm in the World for 2007
PromotionWorld Honors the SEO Firm for "Effectiveness, Skilled Staff, and Superior Customer Service"
Two Web Services Combine = Double Your Hits
Long standing Arizona SEO company: ClassicHits - Ackley's Custom Site Submission - http://www.classichits.com partners with North Carolina Copywriting company: Content Writing Services - http://www.content-writing-services.com for freelance content writer services.
Seo - Do You Have Enough Search Engine Friendly Content?
A discussion of search engine friendly content and how the problem with most websites is that they don?t have enough of it on their search engine optimized pages.
Search Engine Optimization and Submission Tips
Bringing visitors to your site from the main Search engines is more of a process than one event. The first step is to make sure your webpages are'Search Engine friendly'.
|
