CDW Selects SendTec as SEM Agency of Record : Favors Unique Approach to Search Engine Marketing
ST. PETERSBURG, Fla. (Business Wire EON) June 18, 2008 -- In addition to the company's expertise in the traditional SEM arenas of bid management, ad creative, landing page design, web hosting and keyword development, SendTec possesses a market-leading understanding of direct marketing as it relates to an effective SEM campaign.
"CDW's landscape is vast and requires an SEM campaign specifically tailored to their individual needs," says Paul Soltoff, CEO of SendTec. "Many agencies implement SEM campaigns without applying direct marketing knowledge as the pillar of these programs. SendTec's profound understanding of direct marketing principles on SEM campaigns provides us the necessary edge that CDW was looking for."
Striving to provide top-class service to all clients, including CDW, SendTec purposefully applies a staffing model, unlike many SEM agencies that implement commission-based models. This approach allows SendTec to make strategic decisions in the best interest of their clients' campaigns, rather than their agency's bottom line.
For more information, please visit www.SendTec.com.
About SendTec, Inc.
SendTec is a leading customer acquisition ad agency with expertise in multi-channel integrated direct marketing, online and offline. The company builds and leverages technology as an integral part of growing its clients' businesses. Search engine marketing, direct response television and lead generation are the company's unique specialties. SendTec is headquartered in St. Petersburg, Florida, with an office in New York City and account representatives serving its clients across the U.S. For more information, go to www.sendtec.com.
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