Drubby World Wide Web Search

Search Engines - Buying Keywords - Inside Story

Buying Your Keywords to appear in Browser Address Search Bars 

It seems like about two or three times per month we get a phone call that extol a 'sure-fire' way to drive key word directed traffic to your law firm's website. At first blush the pitch sounds very appealing: You can purchase keywords so that when someone types that specific keyword into their Internet browser they will be taken direct to your website.

Like many such scams, it takes further investigation to get the real facts. There are several variations of these plans and they all sound like you would be passing up a terrific opportunity if you do not immediately sign up to own your important keywords.

After some in depth questioning, the real story can be summarized by the clich? If it seems too good to be true, it often is. Like most scams, this one is based on a kernel of truth, embellished by the omission of material facts.

Here is what we found out:

One plan only works if the keyword is typed into the browsers address bar, not a search bar. The address bar is where the name of your website appears like

http://www.your-site-here.com. Most people do not type search phrases into this bar. Plus, in order to work, the person must have downloaded a program that replaces or modifies their Internet browser. This is the real key to this plan. These program modifiers are usually downloaded without the full knowledge of the public. Many times they believe they are installing an enhancement that will add some minor function to their browser at no cost.

In reality, they are being misled as to the real purpose of the program.

The other version of these purchase your keywords programs is similar to the above plan, but has the search box of the Internet browser modified to redirect the searcher to the paid-for websites.

With both variations, the key to their operation is that they only work with a modified Internet browser. Many times, such software is known as spyware and piggybacked on some freeware program to mislead the public into installing the software.

This raises some important questions. Do you want to participate in such a misleading program?

Also, the key to the potential success of such plans is the installed base of the modified browsers. Here is where you will hear all types of claims as to the installed base. However, judging from the comments on various Webmaster forums, it seems that this installed base is too small to be cost effective.

Just for fun, on the last two of these solicitation calls, I pretended to be interested. (One was in reference to a San Diego real estate site and the other was a Houston legal website where we are the Webmasters.)

I asked the caller about their installed base of rigged browsers. Needless to say, I received extraordinarily high figures. They tried to get me to sign up immediately, because the keywords I could get now might be purchased at any moment by others. When I asked them to please email or fax over some verifiable information on the numbers, I received assurances the information would be sent shortly. Surprise, surprise, no information was ever sent! The same scenario was duplicated when I requested a list of a few local attorneys who were using the service for at least six months.

Also, with many free programs designed to find and remove such spyware, upgrading of systems and computers, it is debatable whether this installed base will be increasing or decreasing. Will your investment create a profitable return?

Again, based on Webmaster forums, it seems to be the consensus that you will get more visitors to your website by sliding your business card under the windshield wipers of cars in a supermarket parking lot.

For more Free Resources www.100computertips.com

MORE ARTICLES:

Basic Search Engine Optimization For Dummies
OK, you published your site, now you just sit by the phone with a notepad as the orders pour in, right? Well, weeks go by and nothing happens. What's wrong?Oops, you forgot to submit to search engines.

Choose The Right Company For Better Search Engine Rank
If you want to do some SEO work for your website of your company then first thing you will work for is a good SEO company Many people had a myth that a SEO Company who is not ranking well with the keyword ?SEO? is not a good company

Marketing to Search Engines AND Humans
When you were just a young and precocious student of marketing, someone explained to you how to market to humans. "Know your target audience!" said the experts.

Sitting Pretty: How To Achieve High Search Engine Rankings
The best kind of traffic is the free kind?that is, the traffic that comes from natural search engine rankings. Acquiring those rankings, however, takes time and a dedicated effort; but once you achieve that positioning, it?s only a matter of doing a little maintenance work. And, most importantly, you don?t have to reinvest half your profits back into advertising to maintain the higher sales volumes you achieve.

Preparing Your Site for the Search Engines
Once you have chosen your domain name, registered it, bought a hosting and created your basic web site it is time to make sure your site and each individual page are prepared for search engine ?spidering? Spidering is the colloquial name for the act of the search engine programs following links throughout the web looking for and cataloging website pages

SearchQB.com Football Search Engine Launches Over NFL Draft Weekend
Just in time to search through the deluge of information and analysis that will come from coverage of this weekend's NFL draft, Rokland LLC has announced the launch of SearchQB.com, a new search engine devoted exclusively to the sport of football. SearchQB.com is a useful tool for scouts, GMs, and journalists as well as fans. It gives more topical results than a regular search engine because it gives precedence to football related web sites based on a manual review of the quality, relevancy, and timeliness of their content.

How to Use Keywords to Improve Your Ranking in Search Engines
The importance of keywordsKeywords or key phrases you choose will determine how your site is positioned in the search engines. It is always better to have lots of pages each focusing on a small group of keywords.

ROI Analysis And Online Advertising Attribution Management Tool Announced By Search Engine Marketing Technology Company
Purchase Path 2.0 enhances current search engine marketing technology with advanced online advertising attribution management and ROI analysis.

Search Engine Optimization Strategies ~ Reciprocal Linking Guidelines
When a web master is faced with the seemingly colossal task of increasing a web site?s search engine ranking, he or she usually begins with the easiest and cheapest tasks. Link building can be one of the easiest and cheapest means to increase search engine ranking so web administrators usually give this a lot of effort.

High Search Engine Ranking: A Result Of Continuous SEO Process
High search engine rankings are always of prime importance since the day search engines have initiated. Webmasters have tried various SEO techniques to get high search engine rankings in SERPs. In the beginning, the techniques of search engines were quite easy with stuffing of keywords or using invisible text on the pages. However, after the search engines got aware of the practice, the technology of achieving high search engine rankings has changed into more complicated techniques.

FAQ About Promotional Products
When someone is getting into business as a new person, they are inundated with information about printed promotional products There are a lot of people who get confused about choosing printed promotional products

Search Engine Marketing Firm Netconcepts Welcomes New E-Business Account Director
New hire will drive online sales success of Netconcepts' clients as part of team supporting customizable ecommerce solution, GravityMarket.

High Rankings to Offer Free Seats to Search Engine Marketing Conference in Denver, CO, June 28th-29
High Rankings® to offer free seats to Search Engine Marketing conference near Denver, CO, at the Qwest Leaning and Conference Center in Lakewood from June 28th - 29th for two deserving non-profit organizations.

SEO or PPC - Deciding Which Type Of Search Engine Marketing Your Business Needs
Before you get started with the Search Engines you should decide which of the two major Search Engine marketing strategies will work best for your site. This will help you to stay on track and not waste a lot of time needlessly.