Drubby World Wide Web Search

Search Engine Marketing Firm iProspect Names Muller Chief Marketing Officer

Boston, MA (PRWEB) April 30, 2008 -- iProspect, the Original Search Engine Marketing Firm, today announced that it has named Bill Muller (http://www.iprospect.com/corporate/bill-muller.htm), their current Vice President of Marketing, to the new position of Chief Marketing Officer in response to the firm's continued brand dominance in the marketplace.

A six-year iProspect veteran, Muller and his marketing team have driven the strategy and execution for corporate marketing, public relations, and sales support for the search engine marketing firm (http://www.iprospect.com/) throughout his tenure, and have been a driving force behind the firm's brand dominance in the marketplace.

"Bill has made his mark at iProspect," said Robert Murray, President, iProspect. "Whatever he drives -- whether it's our research (http://www.iprospect.com/about/searchenginemarketingwhitepapers.htm), our branding or public relation initiatives, or our conference participation, -- they all have one thing in common. They're extremely impressive. iProspect is delighted to reward Bill with this promotion."

As iProspect's CMO, Muller will continue to oversee marketing, public relations, and sales support, and will take on an increasingly visible role in iProspect's industry participation, and collaboration with iProspect agencies across the globe (http://global.iprospect.com).

As the leading search engine marketing firm in the marketplace today, iProspect works with some of the world's most successful marketers, and is part of the Isobar (http://www.iprospect.com/corporate/linked-by-isobar.htm) global network of best of breed digital agencies.

"Today, the iProspect brand is synonymous with service, excellence, and results," said Sarah Fay, CEO of Aegis Media North America. "It's the type of brand reputation that most marketers only dream about. It's obvious that Bill's strategy, execution, and stewardship have added tremendous equity to the iProspect brand. This promotion is a fitting recognition for his many talents and achievements."

A familiar face at major search engine marketing conferences across the country such as Search Marketing Expo and Search Engine Strategies, Muller has helped to establish iProspect as a premiere player in the industry by supporting it through sponsorship, thought leadership, and collaboration.

In response to this announcement, Chris Elwell, President of Third Door Media -- publishers of Search Engine Land as well as producers of the Search Marketing Expo Series of Conferences -- said, "Bill is a creative marketer and meticulous manager who gets results and inspires his team. This promotion is fitting recognition of his talent and accomplishments."

A graduate of Boston University, Muller has almost 30 years of experience in online marketing, database and event marketing, field sales support, lead generation, and customer acquisition. Prior to iProspect, he was the director of database marketing and lead generation for Giga Information Group for nearly a decade before it was acquired by Forrester Research.

"The bottom line is that iProspect doesn't make recommendations to its clients that we don't follow ourselves as marketers," said Murray. "We walk the talk. Bill and his team make sure of that. But don't take my word for it. Jump on Google and do a search for 'search engine marketing firm,' and see where we rank. iProspect comes up first for a reason."

About iProspect:

iProspect is the Original® Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI (http://www.iprospect.com/search-engine-marketing-university/marketing-roi.htm) through natural search engine optimization, paid inclusion management, pay per click advertising management, shopping feed management and numerous other related services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day.

With U.S. offices in Watertown, Massachusetts and San Francisco, California, as well as offices across the globe (http://global.iprospect.com/), iProspect can be contacted at 1-800-522-1152, or by visiting http://www.iprospect.com .

Questions regarding this release should be directed to iProspect Media Relations Manager, Colleen Reed, at 1-800-522-1152 x1203 or colleen.reed @ iprospect.com.

###

MORE ARTICLES:

Unique Performance Based Search Engine Optimization (SEO) Launched in Korea
Sofizar has signed a multiyear exclusive agreement with iLCorea and KT Networks in marketing its performance based Search Engine Optimization (SEO) services in Korea.

20 Ideas for Creating Traffic Rich, Search Engine Friendly Pages
Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages".

The 3 Essential Components of a Search Engine Optimization Campaign
Everyday, the Search Engines average 300 MILLION searches. In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines.

The First Web 2.0 Search Engine Optimization Index Ever Released - Changes the Fundamentals of Competitive Search Ranking by Accounting For The Web 2.
Lance Young of Advanced Internet Solutions announces the first major breakthrough in Web 2.0 search engine optimization. It is called the Keyword Competitive Index, or KCI. In short the index or number, between 0 and 10, is a snapshot of the competitive quality of any keyword as viewed from the Web 2.0 perspective.

ABCSearch, Largest Private Pay Per Click Network, Acquires Search Engine AfterVote.com
Acclaimed social search site uses voting, feedback and community to create a platform for unprecedented search relevancy.

Podcasting Search Engine ? The Good And The Not So Good
It is much easier for search engines to index text blogs than podcasts or videoblogs. At present, search engines are using link text and the text surrounding the links to podcasts and videoblogs as a means to index their contents. The situation is admittedly a far cry from the ideal but the great strides being seen in the development of technologies towards the indexing of these mediacasts are very encouraging.

Search Engine Friendly Web Design Structure
The arrangement and creation of web pages turns up into a web site. There are many aspects to this process, and due to the rapid development of the Internet, new aspects are continually being added. Web design is the design or designing of a Web page, Website or Web application. The term generally refers to the graphical side of Web development using images, CSS and XHTML.

Writing Articles for the Search Engines
This is precisely what I am doing here today (and every other day in my life)! I am writing to share my experience and hopefully, my knowledge and information can help some others who are in need of such information and advice. Writing is a very powerful way to connect with people and we can use it to not only share information but promote ourselves.

Microsoft CRM Data Conversion FAQ
Microsoft Business Solutions CRM data conversion deserves FAQ type of article, where IT people could get initial directions. Even if it seems as a trivial task, we would suggest you to think about these possible scenarios: objects mapping between your legacy CRM: GoldMine, ACT, Siebel, Lotus Notes Domino.

SEO PR Expert, Bill Gram-Reefer, Explains Basics of Search-engine Public Relations on Marketing Matters With M7, Hosted by Lisa Orrell
Bill Gram-Reefer of WORLDVIEW PR & SEO explains basics of SEO PR on "Marketing Matters With M7" hosted by Lisa Orrell. Gram-Reefer introduces basics of Internet-based SEO PR public relations on leading iTunes podcast for business marketing professionals.

VideoCSE.com Combines Leading Video Search Engines in One Streamlined Interface
Due to the steady rise in popularity of online video sharing websites like YouTube, Google Video and Metacafe, there has been great opportunity to develop a single search engine to scour all of the leading video sites. Video CSE has stepped in to fill that void with its powerful search engine at VideoCSE.com.

2media Launches Localized Real Estate Search Engine ? 2newportbeach.com
First of its kind search engine is devoted exclusively to Newport Beach residential real estate buyers.

TheFind.com Announces New Shopping Search Engine Dedicated Exclusively to PayPal
Free service provides consumers easy access to tens of thousands of PayPal Merchants

How To Use Keywords To Improve Search Engine Ranking
One of the most important tricks in internet marketing is that keywords are important for search engine ranking.