Drubby World Wide Web Search

There Is No Such Thing As A Guaranteed Search Engine Ranking

After spending the better part of everyday working on optimizing my website, adding content, building links and trying to please the search engines, it makes me mad to check my email and see another company offering guaranteed rankings. These emails often claim that for a certain amount of money they will get your site to rank number one for the keywords of your choice. Just give them a pile of cash and a few months and they will get you that #1 ranking no matter how competitive your field. Here four reasons why no one can guarantee rankings with the search engines...

1. No company can guarantee anything from the search engines except the search engines themselves. There are certainly things that you can do to help your site in the eyes of the search engines. However, at the end of the day there are hundreds of factors that influence your ranking with the search engines. No company can control all of these factors.

2. Search engine optimization (SEO for short) can be a long and grueling process. Sometimes you can see results very quickly. However, more often than not the results take months to show up. This is especially true for markets or keywords that are highly competitive. There are companies out there that spend millions of marketing dollars each year trying to get rankings for certain highly competitive keywords. There is no way that paying a company a few thousand dollars will guarantee that you will rank higher than the big boys.

3. Search engine rankings are based on algorithms that take into account a whole bunch of factors including: inbound links, page content, meta content and the age of the page in question. There are ways to subvert some of these factors and trick the search engines. However, tricking Google and trying to manipulate search results is a very bad idea. If and when the search engines discover your sites deception it is quite likely that your site will be removed from the index. Being removed from the index means that all of your rankings and probably most of your traffic will disappear. Before you try tricking the search engines you need to make sure that you consider the potential consequences of your actions. Can you really afford to get your site banned from Google?

4. Anyone who does search engine optimization on a regular basis should know all of this. Companies who try to tell you that they can guarantee your results either don't know what they are doing or they are simply lying to you in order to steal your money. Either way, they aren't the people that you want to trust your business to.

If you need help getting rankings in the search engines, there are lots of reputable search engine optimization companies that are out there. However, you need to make sure that they are up front and realistic with you about the potential for results as well as their methods. In the world of SEO rankings are never guaranteed but hard work usually pays off.

Jeff McRitchie is the designer and Director of Marketing for http://www.MyBinding.com. He has written over 100 articles on binding machines,binders,binding supplies, binding covers,and more.

MORE ARTICLES:

The Benefits Of Search Engine Optimisation (SEO) Services
Search engine optimisation (SEO) is a part of search engine marketing (SEM) and it requires complete understanding of search engine algorithms and their workings Today almost all webmasters are performing search engine optimisation methods to improve websites, so that the visibility of the website is improved when a search is performed with a related keyword

Revising Your Site - What Happened To My Search Engine Placement?
As of September, Smartads went through what so many have done before. I changed the entire site.

Search Marketing Expo - SMX West Announces 'Future of Search' Keynote Series Featuring Cuill VP Louis Monier and Search Engine Land's Danny Sulliva
Search Marketing Expo - SMX West today announced that Cuill vice president of products Louis Monier and Search Engine Land.com Editor-In-Chief Danny Sullivan will headline the 'Future of Search' keynote series at SMX West.

Professional Search Engine Optimization
Search engine optimization is a process of optimizing your website on the way to rank high in the search engine. A high search engine ranking is one of the most efficient ways to get quality, targeted traffic to your websites. Professional search engine optimization will not only improve your online presence & brand recognition, but will also generate new leads and increase sales. Professional search engine optimization typically includes:

Airfare Search Engine ? The Hidden Road To Travel Deals
Thousands of people search the web for travel deals every day. They end up on an online travel site, like cFares, plug in their travel itinerary in the site?s airfare finder, cross their fingers, and hope to find the best deal on airfare. However, not many people stop to think how these cheap airline tickets are found.

Video Search Engine Lumerias.com Trusts in Open Standards
Right from the start, video search expert Lumerias.com embraces open standards and implements OpenSearch, RSS feeds and a search Web Service API.

Newcastle City guide, including Newcastle Hotels
Newcastle is often referred to as Newcastle upon the Tyne and situated in Northern England. Newcastle?s climate is moderate, making it an ideal place to visit any time of year. Established in the Roman Era by the Emperor Hadrian and formerly named Pons, Aelius, Newcastle upon the Tyne is a place rich with historical sites to see and recreational activities to engage in. Whether you are seeking fine dining or interesting activities to enjoy, there is no finer place to visit that Newcastle.

Pecans and FAQ?s
There a host of questions that people have about pecans Whether they should be included in a health conscious diet or not, whether they have antioxidant capabilities, are they available the whole year around and many other such questions

EXTOL to Present Web Services and Enterprise Integration at COMMON 2007 Conference
SOA, Web Services and B2B Integration Technology Sessions requested by Conference Education Committee.

Boost your Search Engine Rankings with an RSS Feed
I'm here to teach you about how RSS Feeds can boost traffic for your website. You may have heard of it, but I guarantee you are not harnessing the full power of the tool.

Get Top Google Ranking Websites | Organic Search Engine Traffic
Every internet marketer knows that to create the most traffic potential and the most profit opportunities, you must get your website to the first page of the Google Search engine. Google is the "top dog" of search engine and can greatly increase you profits if you know what to do. The real question remains. How do you get top Google ranking websites?

Bradford City guide, including Bradford Hotels
In the county of West Yorkshire is where tourists will find the bustling city of Bradford. Situated in Northern England, Bradford has more than 470,000 inhabitants and it ranks eleventh in terms of the size of various cities in England. Bradford has a rich history and was one of the central focuses of thriving businesses during the time of the Industrial Revolution. Former home of the Bronte Sisters, as well as many other famous individuals, Bradford continues to thrive in terms of business and also continues to draw thousands of tourists each and every year. Finally, Bradford is surrounded by many popular cities. Cities surrounding Bradford include Bath, Belfast, Bristol, Edinburgh, Glasgow, Liverpool, London, Nottingham, Oxford and York.

Website Marketing Strategies For Better Search Engine Ranking
Before looking into the strategies of the website marketing we should know what website marketing is Most of the people don?t know what is website marketing is

On Page Search Engine Optimization Factors ? Do They Matter?
Let's hop into our Internet time machine and take a trip. Today we're headed back in time to 2000 ? in Internet time, that seems like 100 years ago. You?re an SEO expert and you want to write a book on how to get to the top of search engines ? what do you talk about? Meta tags are definitely on the way out. Links help but this is cutting edge stuff ? not the basis of your book. So you talk about keyword density. You say if you want to get ranked highly for a specific term, you need to have that in your title and you need to have it show up towards the top of your page, and in other parts of the page and have your page be keyword dense for your chosen topic. And I?m not talking about 1-3% keyword density ? 100% keyword density for a word ac...