Search Engine Optimization for Small Business Owners

Drubby World Wide Web Search

Search Engine Optimization for Small Business Owners

Drubby World Wide Web Search

Drubby's Popular Sites

Search Engine Optimization for Small Business Owners

Small business owners are often limited by small marketing budgets and manpower. But that doesn't mean they can't compete against larger businesses or websites when focused on search engine optimization. SEO is a basic marketing tool that everyone should use regardless of size.
Can the small websites compete with the big guys?
I'm often asked by small business owners if they stand a chance against larger websites when it comes to organic search results. My response is that size doesn't matter. When it comes to improving natural search results, it's all about the keywords you choose and how competitive those keywords are.
What makes a keyword competitive?
One way to determine the competitiveness of a search term is to simply type that search term into Google and notice the number of web pages that contain that search term. This number appears in the upper right-hand corner of the search results page and appears as, "Results 1 - 10 of about 228,000,000 for [your search term here]."
The large number you see gives you an indication of how many websites contain the keyword term or phrase you're searching for. Not all of these sites would necessarily be competitors, but have been indexed by Google none-the-less. From my perspective, when this number is less than 3 or 4 million, the particular search term would not be all that competitive in and of itself.
Determining just how competitive the search term is.
There are a variety of methods to determine true keyword effectiveness (KEI, etc.). However, if you're just a regular person trying to figure out how difficult it will be to rank well for a particular keyword, consider the following. In addition to the number of sites that contain your keyword, how well optimized are the top 3 sites that appear on the search result. You can determine this by:
1. Visiting the site and determining the Google PR of the page. This information is available by downloading the Google toolbar and looking in your browser. You will see a green bar and ranking (ex: PR5), which tells you how Google ranks this page/website with regard to popularity. Any site with a Google PR6 or better is well established and will be difficult to outrank in the near term.
2. Visit Google and type, "link:www.competitorwebsite.com". Be sure to replace 'competitorwebsite' with the website name you are researching. Remember, this should be a website that appears on the Google search result for the keyword term or phrase you're researching. This will tell you how many sites are linking to this particular website. The larger the number the more difficult it will be to outrank.
3. Look at the website code. Simply visit the competitor's website and go to "View", "View Source". Look for the meta tags of "Title", "Description", and "Keywords". Are the meta tags at the very top of the page? Does the website also use h1, h2, and h3 tags? If so, they probably know something about SEO and have applied some on-page optimization techniques.
Using the above will give you a good sense of whether of not you can compete for given keywords. As you've figured out by now, a company's size is no indication of their level of experience in optimizing their own website. You'd be surprise of the type (and size) of companies that call me for SEO advice. Keep this in mind the next time you think that size matters!

Michael Fleischner is an Internet marketing expert with more than 12 years of marketing experience. To discover how to improve search engine rankings on Google and other major search engines vist http://www.webmastersbookofsecrets.com and the Marketing Blog.

GPS*Auto.com

WealthyMen.com
WeGiveCash.com
DVDit.us
eMovieSearch.com
Erect-IT.com
Golf GPS Products
Mister Linker

CHAT
iPod iTunes iLove
Song Lyrics Directories

MORE ARTICLES:

Top Search Engine Ranking Tips to Actually Rank For Any Keyword
All online marketers are looking for top search engine ranking tips to have their site rank well in Google and for good reason. Not only can Google send you a boatload of free traffic, it's also highly targeted, and is one of the best ways to drive your online business success.
Web Site Owners Learn SEO (Search Engine Optimization) to Improve Search Engine Rankings
Web site owners are taking advantage of specialized training in search engine optimization to improve their overall search engine rankings.
Submit Your WebSite: Add Your URL to Web Directories & Search Engines
Why get into Search engines and directories?Increase backlinks of your webiste. If your website is listed in Directories then your website can get traffic from directries and search engines counting that backlinks for ranking of your website.
YELLOW7 Interactive Named to Top 10 Search Engine Optimization Firms List by topseos.com
Topseos.com, a trusted and well-respected resource for evaluating internet marketing vendors, has announced the inclusion of YELLOW7 Interactive in their list of top 10 Search Engine Optimization firms in the US. Since 2002, topseos.com has evaluated the leading internet marketing services giving companies a trusted resource for locating the right online marketing vendors. Published each month, the top 10 list of Search Engine Optimization firms will feature YELLOW7 Interactive and is expected to reach more than 500,000 people.
Search Engine Submission Services Get Your Website Listed in Search Engines
Search engine submission services are the process of getting your web site indexed with search engines. Earlier the submission process was automated system. However, these days, most search engines have adopted measures to prevent this. This activity is generally done by experts in Search engine submission services. Getting listed on search engines does not mean that the sites will rank well for particular search terms. Rather, it is simply meant to get the search engine know about the existence of your pages. Visitors are of prime concern for any website owner. Search engine submission and website promotion are two noteworthy ways of driving traffic to your site.
Top Search Engine Marketing Firm Adds New Search Engine to Their Essential SEO 2.0 Tools
Blackwood Productions extends its arsenal of Search Engine Optimization tools and announces the endorsement of Search Engine SEOENG(TM) for reliable Search Engine Optimization results on top Search Engines.
Search Engine Optimization SEO Top 10 Tips To Top Google
Search Engine Optimization services which are also known as SEO are needed to perform well in the search engines More importantly finding a google search engine optimization services company is needed to rank in the most popular search engine itself
Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site
If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it doesn't see the beautiful graphics or the fancy Web design? Do you know that it only sees the source code, or the "skeleton" of your Web site?Do you realize that knowing this little tidbit of information and doing something about it can make a huge difference in your search engine rankings and, ultimately, the success of your online business?One very important thing that you need to remember is: the search engines like simplicity. The simpler your Web site is, the easier it is for the engine to determine what your Web site is about.
Guaranteed Top 10 Search Engine Results On Keyword Phrase Articles
If you are looking to get into online business or if you have already started on it then you know how difficult it can be. Promoting your website is really hard for you and there are a lot of things that you should learn. I bet you have started to write articles online that promote what you are trying to get across. However, did you know that there are really effective ways to get your message out there to everyone? You might even be using those pay per click companies that drain your money and only give you temporary success.
Search Engine Submission to Search Engine Optimization
A blog is shortened for Web Log. It can be termed as a regular web site because a blog also gets frequently updated with new content. Popular blogs are ones which get updated on a regular basis. They contain text ranging from various topics, backgrounds and genres. There are many of us who subscribe to these blogs through RSS (Real Simple Syndication) or Atom ?feeds?. These display the latest headlines and information, which saves navigation time. A blog is an increasingly popular medium and works also as a good e-Marketing strategy for creating and distributing Internet content.
Top Msn Position Search Engine Placement Search En
Search Engine Optimisation Uk: Recently search engines have been advancing their algorithms to try to detect pages that make use of hidden text for the purpose of rankings. Even though unethical SEO is tempting, and does work, you shouldn't do it - not only is it annoying to users, but it's likely to get you banned from the search engines sooner or later. You sites' search engine rankings just aren't worth the risk. Use efficient SEO techniques to get your site ranked higher, and stay away from anything that even looks like unethical SEO. SEO is a set of techniques used in order to attract visitors or prospective customers to your website, and the goal of a search engine is to provide high quality content to the users of the Internet. Thes...
Search Engine Optimisation - The Top Ten Ranking Guide
Search engine optimisation is all about achieving a top ten ranking on the major search engines. This is a fiercely-contended task and to stand a chance of succeeding you need an internet marketing agency or SEO Consultants that can implement an online marketing strategy that will deliver not only traffic, but targeted traffic to get the results you require.
Watch Your Web Traffic Explode: Market To The Top 6 Search Engines
Search engines are responsible for almost 85% of all information researched online. That means if someone is looking for a product or service you offer, they will begin by typing a keyword or keyword phrase in a search box. Although there are thousands of search engine companies operating online, there are a select few that you can not afford to overlook. This article will give you some background information on the top 6 search engines.
Search Engine Optimization Tips - Keyword Optimization To Improve Search Engine Ranking
It?s tough to figure out keyword placement in your search engine optimization plan Here are some tips to help you in your keyword optimization to improve search engine ranking
Twelve Horses Expands Search Engine Optimization, Search Engine Marketing Services
Through hiring SEO expert Eric Morgan Twelve Horses has expanded its service offering to include SEO. Twelve Horses is a Reno based company that currently provides web design, web development, and email marketing services to clients on a national basis.

Ask me how to get a site just like this...mdonovin@gmail.com | Site Map | Home