Search Engine Bootcamp to Take Place in March
(PRWeb) December 30, 2006 -- March 2007 Marketing Seminar - Sydney 31/3/2007
What is Search Engine Bootcamp? The camp is a one-day seminar, designed to maximise knowledge on a wide range of techniques, ranging from how to build a SE friendly website to understanding what options are available for pay per click advertising.
Agenda
This is the agenda for the November 2006 event, some speakers may change for the event in March, but the content will not.
Registration is between 08:15 and 08:45, a short welcome address will begin at 0845 followed by the first of four obstacle courses at 0900, so look sharp.
Obstacle Course #1
0900 - 0930 Key Topic 1 - Keyword Research, Selection and Targeting
It all starts here, building a successful search advertising campaign for both SEO & PPC begins with intelligent keywords research and selection.
John Matthews , DGM
0930 - 1000 SEO/organic Topic 1 - SEO Site Structure
Discover what it takes to build SEO friendly sites (retrospectively covered also) to improve page rank and link flux, includes overview of Whitehat SEO do's and don'ts.
Aidan Beanland, Yahoo!7
1000 - 1030 PPC topic 1 - Broad match + other PPC targeting options?
Andy Jamison, FirstClick Consulting
1000 - 1030 Advanced SEO - Web Site Accessibility
Chris Dimmock, Cogentis
1030 - 1045 Question Time, open session with speakers from all three sessions1045 - 1100 Morning tea
Obstacle Course #2
1100 - 1130 Key Topic 2 - Creative Management
Relevance doesn't stop with keywords. Good ad copy and titles and descriptions in a website can mean the difference between a high or low click through rate.
Simon Dunwoody, The Found Agency
1130 - 1200 SEO/organic Topic 2 - SEO Content
Learn the key elements of online writing, keyword selection and use and internal linking strategies.
Amye Saunders and Rupali Shah, 24/7 Real Media
1200 - 1230 PPC topic 2 - PPC Management Tools
Overview of the wide range of tools which are available for bidding on and managing paid search.
Barry Smyth, Search Strategies
1200 - 1230 - Advanced SEO - Optimising for Flash & CMS
Optimising for flash, learn the pitfalls and solutions of dynamic and database driven websites + working with content management systems.
John Bolakis, SEO Australia
1230 - 1245 Question Time, open session with speakers from all three sessions
1245 - 1345 Lunch
Obstacle Course #3
1345 - 1415 Key Topic 3 - Landing pages
Researching keywords, adding them into a website, written some killer ad copy and started a PPC account, know what to do? This session covers landing page building and optimisation.
Monte Huebsch, Aussieweb
1415 - 1445 SEO/organic Topic 3 - Link Building
Link building is fast becoming one of the best ways to promote a website , find out how to master the basics & get linking strategies up & running, great overview here.
Jeremy Bolt, Bruce Clay
1445 - 1515 PPC topic 3 - Local Search
Why is local important? Find out who the players are and what benefits a business can get from being included in the local Indexe's.
Peter Crowe, Life Events Media
1445 - 1515 Advanced SEO - Advanced Search Copy Writing & Article PR
Article PR is a way of increasing traffic from search engines by increasing ranking. It's a completely legal form of Search Engine Optimization (SEO), favoured by Google.
Bruce Gow, SEG
1515 - 1530 Question Time, open session with speakers from all three sessions
1530 - 1545 Afternoon tea
Obstacle Course #4
1545 - 1615 Key Topic 4 - The Tools
An overview of all the tools available today to help with a wide variety of issues, particularly, post click conversion analytics and tracking website's SEO performance.
Rod Jacka, Panalysis
1615 - 1645 SEO topic 4 - Live Interactive SEO Clinic
One lucky recruit will have their serial number drawn and will have a site of their choice analysed.
Guy Wayland and Michael Motherwell, WMS Consulting
1645 - 1730 The Speakers Forum
Open Q&A session with all our speakers from today + four special guests from the Industry.
1730 - 1830 Networking Drinks
Search Strategies is Australia's only company dedicated to Search Marketing Seminars, Conferences, Education & SEM Workshops.
It is in the process of building a new system that will allow buyers & services sellers to connect with each other.
To learn more about Search Engine Bootcamp, please feel free in contacting on +612-8004-0891 or go to http://www.searchengine-guy.com.au/seo/search-engine-bootcamp.html
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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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